Using Printing Services to Create Marketing and Branding Products for Tradies

A great way for any tradie to market and brand their business is to regularly give out promotional products. This will help to ensure that your name is always in front of past, current, and future customers. When done right, promotional products for tradesmen are an important part of your advertising strategy and can help you grow your business.

We have put together some tips to help you create a marketing and branding strategy for all types of tradies and builders using promotional products that will work.

What Should you Give Away?

The possibilities are almost endless, and many things can be turned into promotional items for your tradie or builder services. Some of the most successful include:

• Apparel such as hats, t-shirts, and outerwear
• Pens, pencils and other types of writing equipment and stationary
• Water bottles
• Food
• Bags
• Calendars
• Fridge magnets – did you know the average fridge is opened 22 times a day? That is 22 opportunities to be seen.

Should you Add a Logo?

It may seem logical that a promotional item should have your logo on it. However, what about personalising the item for your customer? Giving a loyal customer a water bottle, bag, or pen with his or her name on it ensures that they will love it, use it, and more importantly tell their friends where they got it. Of course, adding a small logo is fine, just make sure it doesn’t outshine the customer’s name.

Another clever option for tradesmen and builders is using branded miniature versions of tools as a keyring. Whatever you use to promote yourself as a tradie or builder, make the items appropriate for your most loyal repeat customers – this kind of consideration will not go unnoticed!

Apparel

Before you run out and get hundreds of t-shirts printed, think about whether your customers would actually wear them. While your logo may look awesome to you, is it something that your customers will want to wear? Of course, if you have a catchy tradie slogan your customers might love wearing your apparel.

However, if you are a tradesman with employees working for you, having them wear t-shirts with your logo and brand name on it is great marketing.

Think about Shelf Life

When deciding on the promotional items you are going to use as a tradesman or builder, think about things that will be used for a long time. Instead of printed sticky notes that get used and thrown away, consider a sticky note holder that can be used over and over again.

Offer Customers a Choice

Wherever possible, give your customers a choice between two or three promotional items. If someone actually wants something, they are much more likely to use it.

When you give a free promotional item to a potential customer, you are setting them up to want to do business with you again.

Here at Tradebusters Academy we are committed to helping tradesmen succeed in business with numerous tips for tradies, builders, events, and trusted service providers.

If you do need a good print service for your trade business, why not contact one of the listed printing services for tradies on this website. Our list of top printing services providers will help you  find a tried and tested printer that has a speciality with tradies’ printed marketing materials. And also check out some of the special offers they have for you.