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3 Reasons Why Every Tradie Should be On Facebook

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Building Credibility through Social Media

As  a tradie, building credibility is essential in winning over new customers. And in addition, there is the added challenge of standing out from all the local competition.

And that’s where social media platforms like Facebook can give you the extra needed “edge” to get customers over the line.

It can also be a valuable lead generation platform in connecting directly with your local target audience.

So why use Facebook to grow your trade business?

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Current Online Marketing Trends for Local Business

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Understanding Online Businesses

Running a local business requires understanding what other businesses are doing online and simply keeping up!

So what are other local businesses doing more off right now?

We list three keys areas where there seems to be more focus on at present and so may be worth considering with your online marketing strategies.
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Biggest Marketing Mistakes To Avoid As a Start-up Business

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Challenge for Start-ups

Marketing mistakes are inevitable no matter how big or small your business is. However, the challenge is even greater for start-ups since they still do not have a benchmark to compare which strategies work or not.

We have come up with a list of marketing mistakes to avoid, helping you push your business forward without the added expense.
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Tips of Developing A Successful Online Marketing Campaign

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The Questions To Ask Yourself

There are lots of online marketing options out there to choose from. It’s not something you can jump into without research.

Each marketing campaign is different in terms of approach, cost and effectiveness and your role is to make an informed decision on what is right for you.

We list 3 good questions to ask yourself when considering your online marketing campaign.

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GeoOp and Tradebusters Join Forces On Tradie Business Help Hub

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Help Australian Tradies in Business

GeoOp and Tradebusters® have joined forces to help Australian tradies in business.

GeoOp (GEO), a mobile workforce software company, has paired up with consumer based marketplace Tradebusters to deliver business support to Australian tradespeople.

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3 Ways To Online Business Success in 2016

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Getting Your Business Online and Visible!

New Year calls for new methods of marketing. What worked in 2015 may not hold true for 2016. So what does it take to become a successful business online?

We have the answers for you.

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Small Business Marketing Guide for 2016: Top Digital Strategies

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How Being Online Can Grow Your Business

2016 presents a multitude of opportunities for small businesses to grow especially with digital marketing. There have been countless reports on the growing spend in online advertising buying, targeted mobile apps, branded content and publishing. There are also reports on big corporations investing in proximity-based marketing technologies.

So amidst the intricate world of digital marketing, where do small businesses like yours come in? Fortunately, there is plenty of space and opportunity even for small players to do well in the online digital world.

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Online Directory Listings Australia – What to Look Out For

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How to Find the Right Platform to Boost Your Business

Being listed on an online Australian directory can be helpful for any business or tradie as a lead generator and profiling platform. The right platform can give your online profile a lift, access to the right customers and save you some advertising dollars.

However, with the growing number of online listing sites, it’s not always easy to select the right website to be part of. It’s important to understand how they differ and if they are actually beneficial to you – otherwise it could end up being a waste of money.

We give you a rundown of the things you should consider when looking for an online directory listing to be a part of.

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How Getting Online Can Double Your Business

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Now Building a Brand Name is No Longer for the Big Guys!

Google and Australian Chamber of Commerce and Industry previously joined forces to bring more small businesses online. Why? Kate Carnell, CEO of ACCI, says:

“The internet provides small businesses with the unprecedented ability to reach more customers and achieve greater efficiency in ways that until recently were only available to their larger competitors.” Read more

Branding Online: The Role of Social Media for Local Tradies in Australia

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Why Social Media is Important for Tradies Today

Social media is a tipping point for most businesses especially in this growing digital age that we are all operating in. Whether you are a small local plumber or large scale builder, social media can play a big role in how you build your credibility with customers in order to increase conversions levels.  Perhaps out of the many professionals out there, this is extra crucial for tradies. Here are some insights on the use of social media for your trade business to better strengthen your brand as a trusted business choice.

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