As a tradie, you can’t be great at running every aspect of your business- and you probably don’t have the time. One of the biggest struggle areas for most tradies is managing marketing, especially in today’s digital age where “content marketing” is all the buzz. So what can you do – consider outsourcing!
As a local tradie, you may only have a limited marketing budget. This means you need to think more carefully about how to get the best return on your investment and know where to put your marketing efforts.
Here are some quick and easy steps to market your business on a budget.
There is a growing demand for more personalised marketing messages to customers and prospects across all industries – including local trade businesses.
From online ads to email messages, customers are showing more interest to businesses that can talk to them directly and relate to them on a personal scale.
So how to get more personal and avoid generic sales pitches and marketing tactics?
We share three tools and tricks!
Advertising for your business does not stop even when you’re on the job.
There are simple things you can do to expose your business every single day when you are at a client. Here are our top 5:
We are now several months into 2016 and a number of marketing trends are making their mark this year. As most businesses have executed a good part of their marketing strategies, we now take a look what has been working and what could work for your business.
Building a solid client base is key to the survival and growth for most business owners, big or small.
To do this, requires having a strategy to find new customers as well as developing strong referral partnerships that can bring you more regular clients.
We list down three ways to grow your client base.
Successful marketing for small business is changing. From Google to Facebook there seems to be more emphasis on location-based marketing.
Why? Because locals love searching, buying and supporting local business owners mean conversions are likely to be much higher.
Even before digital technology, consumers were already targeted based on their location with letterbox drops and flyers. And in the digital world, it is no different in trying to find and market to your locals, whether you’re a tradie and local professional service provider.
Here are 3 ways how location-based marketing can help your business.
As a tradie, building credibility is essential in winning over new customers. And in addition, there is the added challenge of standing out from all the local competition.
And that’s where social media platforms like Facebook can give you the extra needed “edge” to get customers over the line.
It can also be a valuable lead generation platform in connecting directly with your local target audience.
So why use Facebook to grow your trade business?
Running a local business requires understanding what other businesses are doing online and simply keeping up!
So what are other local businesses doing more off right now?
We list three keys areas where there seems to be more focus on at present and so may be worth considering with your online marketing strategies.
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Marketing mistakes are inevitable no matter how big or small your business is. However, the challenge is even greater for start-ups since they still do not have a benchmark to compare which strategies work or not.
We have come up with a list of marketing mistakes to avoid, helping you push your business forward without the added expense.
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