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Repeat customers

Turning Customers into Repeat Customers

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Keeping customers happy

Every business hopes to turn at least some customers into repeat customers, and the trade business is no different. Even though many tradesmen, such as builders, roofers, cabinet makers, tillers, and others are typically not needed by homeowners on a regular basis, tradies can still generate repeat business with income property owners, schools, hospitals, real estate agents, and other people or companies with multiple properties. Of course, some tradies, such as landscapers, painters, plumbers, and handymen can easily turn a single homeowner into a repeat customer with a little work.

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Product liability insurance

5 Ways For A Tradie To Screen Customers

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Are customers wasting your time?

Being a tradie comes with its benefit as well as its drawbacks. One of the major challenges every tradie faces is time management, especially in an industry where giving “Free Quotes” is expected.

The problem with free quotes is they’re FREE. And because they’re free, it allows customers to use and even abuse your time.

Sadly, “time wasting” customers cannot be detected automatically.

So, how can you ensure you do not waste your time with customers that are just “fishing around”?

As a tradie, one of the necessary things to do is screen your potential customers carefully.

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Sydney Painter

Sydney Painter: 3 Ways to Get More Business

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Are you a Sydney painter looking for more clients?

All businesses need a strategy to get leads, which also includes a Sydney painting businesses. Without fresh leads coming in every day, a steady stream of paying customers to a painting business can dry up fast.

While the rise of the Internet has, in some ways, made it easier to market a business, it can pose fresh challenges to business owners who are used to the more traditional forms of advertising. To help these organisations out, we have compiled this list of quick tips painters can use to keep their phones ringing hot. Read more

Internet Marketing

Is Internet Marketing Important To Local Businesses?

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How to get more customers online

Are you running a local business? Do you question whether internet marketing is important for your success or not? Most marketers will agree that many local business owners still do not understand the benefits of having a focused online marketing strategy.

So let’s start with what happens when one needs a local service like a plumber, electrician or even an insurance broker? Where is the first place you start your search? Bet it’s the internet!

This common action alone tells you why just about every local business should be thinking about their internet marketing strategy.

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Local SEO

Local SEO for Tradies – Why You Need It

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How Google is helping tradies in business

While general SEO practices have evolved and become more complicated throughout the years, it has not lost relevance. In fact it’s become more relevant than ever before especially for small businesses and tradies given the trend and focus on local SEO.

Whether your trade business only services a small number of suburbs in your state or a larger scale region, here are some good reasons to incorporate local SEO to your marketing strategy.

Google has a soft spot for local businesses

It’s true. Whilst in the past Google has usually favoured big brands with good history and credibility, it also wants to give consumers what they really want, need and prefer – and that’s access to local businesses. And that’s you guys!

In recent times, Google has started to pave the way for small businesses to play in the same field as big companies with more emphasis on local search.

That is why local SEO has become more relevant in gaining new customers locally and investing in it could certainly lead to huge financial benefits for your business.

Customers want local targeted results

Consumers are more demanding and they want things to be more specific to them – and of course location plays a key part of this. No Sydney consumer wants to Google “local plumber” only to find one in China!

This has put more pressure on Google to work on delivering more targeted results – and that means making sure relevant local businesses like yours show up in these results.

A good local SEO strategy will therefore better connect local tradies to local consumers in the same local area. It’s win- win for everyone!

What actions can a tradie take to improve their local SEO

  1. Assess your current local SEO ranking.  Ultimately you want your business appearing in local Google search results for the areas you service.
  2. Get onto directories that can help improve your local SEO ranking. Check out Tradebusters Connect at www.tradebustersconnect.com.au which exclusively helps profile three top businesses by local area.
  3. Make sure your social media accounts reflect the areas your service. With Facebook and Twitter being so popular it is not unusual for consumers to seek local service providers using the search function tools on these platforms.

Need help in growing your trade business?

Contact us at Tradebusters for a FREE Tradie Help Consultation.

We have specialist solutions for trades including Website Design, Local Area Lead Generation Strategies, Social Media and Marketing Support, Business Coaching and more. Contact us today.

Do Locals Trust My Tradie Business?

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3 Ways To Promote Trust as Your Brand

Trust is important in business especially in the trade industry where great customer relationships based on trust can lead to more referrals and revenues.

So why not make “trust” part of your brand as a business operator?

By doing so, you set yourself apart from the competition and will end up with more loyal customers

So how can you create a brand that promotes trust?

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Free Bookkeepers App Launch To Help Tradies in Business

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Effective Services Releases New App For Tradies

Bookkeeping and accounting tasks can be time-consuming and tedious for any tradie in business.

However, thanks to the new App from Effective Services, a Sydney based accounting business, tradies can now manage their business financials more efficiently than ever before.

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Get Your Tradie Business On Google Local Maps

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Why Get Your Business Onto Google Maps

Want a fast way to get your trade business noticed in your local area on Google, and without spending a cent?

It’s claiming your business listing on Google Local Maps!

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Tradies Tips: The Power of Newsletters

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How Newsletters Can Help Your Business

No matter how many new online marketing strategies there are right now, you still can’t overlook the importance of email marketing for your trade business.

Sending out newsletters regularly is a foolproof way to keep your audience interested and increase the engagement and traffic of your website.

Below are a few questions you may have about email marketing and their rightful answers.

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5 Traditional Marketing Strategies for Tradies

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Back to Basics Marketing

While online marketing has been on the rise since the innovation of technology and the internet, traditional marketing is still undoubtedly alive and kicking especially for the local tradie.

Below are four traditional marketing methods still relevant for helping your business grow.

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