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networking for tradies

Networking For Tradies

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Yes…networking is also for tradies!

Let’s face it. As tradesmen, business competition is fierce. It is even becoming harder to get attention online and stand out from other local tradies.

That said, many tradies forget that marketing tactics can be a mixture of both offline and online strategies. As a skilled tradesman, you desire a thriving business that you can sustain and this sometimes requires going outside your comfort zone….like taking time to network.

Networking is not only a great way to generate leads for your business, but if you choose to grow and learn from other like-minded business owners, then that’s where networking can be extremely powerful.

Below are some ways you can network as a tradie:

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Website for tradies

Websites for Tradies – How to Keep it Simple

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Before the internet took over the world….

The printed copy of the Yellow Pages commanded a monopoly on ad spend for businesses of all sizes and was the marketing staple of every tradie wanting to make themselves known in the local area.

But times, they are changing, and internet-connected smartphones have been altering the face of marketing for the last couple of decades. Most marketing budgets are moving towards online portals, while physical media advertising revenue dwindles every year.

Various surveys reveal that only 15% of consumers did not use the internet to search for a new business.
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Online leads for plumbers

Three Clever Ways to Get Plumbing Leads Online

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It’s true. Plumbers need online marketing to reach customers

Telephone books and the Yellow Pages are fast becoming a forgotten relic in a digital age where online connectivity rules.

What does this mean for the tradie or plumber who is still trying to drum up business through traditional print media and has noticed the phone isn’t ringing as much as it used to?

It means they need to find ways to reach their leads online.

Fortunately, learning the ways of digital advertising isn’t that difficult, and in many cases, it can work out to be quite a bit cheaper than an advertisement in the local paper.

Here are three of the best ways to get started.
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Google Adwords For My Trade Business

Should I Do Google Adwords For My Trade Business?

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How Google Adwords can help your business

If you’re looking for the right marketing investment then Google Adwords may be the perfect tool for your trade business.

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Facebook for tradies

Facebook for Tradies – 5 Smart Ways to Market Your Business Locally

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Smart ways for tradies to market their business locally on Facebook

Facebook may be getting slammed in the press lately, but despite all the grumblings, Facebook is still powering along, and it still possesses one of the most efficient platforms for getting the word out about your company – especially if you are a local business. Read more

SEO for tradies

SEO for Tradies – 4 Quick and Smart Strategies

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SEO for growing trade businesses

With just about everybody using their smartphones to source new businesses these days, every tradie should have a website and good SEO for tradies practices to promote their business and services.

Having a website is one thing but getting it to show up in the search results is another thing entirely, and this is where good SEO (Search Engine Optimisation) practices come in handy.

SEO refers to the practice of optimising a website, so it has the best chance at being shown as the first result in the search results pages (SERPs). Given that 33% of all traffic goes to the top search result for any given query, it’s a result worth achieving.

Here are a few SEO tips you can use to help your site beat out the competition:
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Plumbing

Plumber Leads: 3 Ways to Get More Business

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Got a plumbing business?

A plumbing business without leads isn’t a business at all, but it can be tough to attract genuine enquiries while warding off the price shoppers. If you operate a plumbing business and you’re struggling to win jobs, you need workable strategies that will get the phone ringing and a decent wage coming in.

All tradies operating in a digital world need to get their business presence online to remain competitive – which means a website, good SEO practices, and trade directories should be as much a part of the toolset as plungers and pipe wrenches. Read more

Sydney Painter

Sydney Painter: 3 Ways to Get More Business

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Are you a Sydney painter looking for more clients?

All businesses need a strategy to get leads, which also includes a Sydney painting businesses. Without fresh leads coming in every day, a steady stream of paying customers to a painting business can dry up fast.

While the rise of the Internet has, in some ways, made it easier to market a business, it can pose fresh challenges to business owners who are used to the more traditional forms of advertising. To help these organisations out, we have compiled this list of quick tips painters can use to keep their phones ringing hot. Read more

Facebook for Business

Facebook for Tradies – 3 Ways to Generate Leads

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How to use Facebook for tradies and generate leads

Whatever your take on Facebook, there’s no denying the power it can wield for attracting leads to a business. With so much marketing potential for so little outlay, it’s hard to understand why every business isn’t yet on Facebook. If you’re thinking about finally taking the plunge, here’s a little about Facebook can work to bring in more leads to your organisation.

Create a business page

To start attracting traffic to your business you will need what is called a business page. Basically, it’s the equivalent of a profile for an individual, but for your business. On the page you can create posts just like you would on a normal Facebook profile, as well provide more information about your company, promote special offers, and list contact details and opening times. Your followers will also be able to post reviews about your business if you so choose to enable that feature.

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local marketing

Where to List My Business in Sydney | Local Marketing

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Where to list your business online?

Local area marketing is a cost-effective solution that targets a specific location for attracting new leads and helps to increase brand exposure within the local community.

For a lot of Sydney businesses operating in the service industry such as plumbers, painters, builders, and real estate agents, local area marketing is an extremely important tool for reaching highly targeted leads. When developing a marketing plan, the local community is where you can get the most bang for every marketing buck.

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