Building a solid client base is key to the survival and growth for most business owners, big or small.
To do this, requires having a strategy to find new customers as well as developing strong referral partnerships that can bring you more regular clients.
We list down three ways to grow your client base.
Successful marketing for small business is changing. From Google to Facebook there seems to be more emphasis on location-based marketing.
Why? Because locals love searching, buying and supporting local business owners mean conversions are likely to be much higher.
Even before digital technology, consumers were already targeted based on their location with letterbox drops and flyers. And in the digital world, it is no different in trying to find and market to your locals, whether you’re a tradie and local professional service provider.
Here are 3 ways how location-based marketing can help your business.
Running a local business requires understanding what other businesses are doing online and simply keeping up!
So what are other local businesses doing more off right now?
We list three keys areas where there seems to be more focus on at present and so may be worth considering with your online marketing strategies.
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Do you have employees? Then you may have already heard the new buzz word floating around at the moment, SuperStream!
Whether you are a trade business, or any business for that matter with 1 or more employees, you will need to get informed and understand the impact of SuperStream to your business.
GeoOp has to be one of the most powerful workflow tools out on the market for tradies in business. It not only allows more efficient management of business processes but from the tradies we spoke to, it is also leading to better customer service experiences and more new clients.
Whether you are a plumber, electrician or in general property maintenance, it looks like more and more tradies are getting onto the GeoOp solution to helping them run and grow their businesses.
We spoke to a few tradies to understand the benefits of using GeoOp in their business.
New Year calls for new methods of marketing. What worked in 2015 may not hold true for 2016. So what does it take to become a successful business online?
We have the answers for you.
2016 presents a multitude of opportunities for small businesses to grow especially with digital marketing. There have been countless reports on the growing spend in online advertising buying, targeted mobile apps, branded content and publishing. There are also reports on big corporations investing in proximity-based marketing technologies.
So amidst the intricate world of digital marketing, where do small businesses like yours come in? Fortunately, there is plenty of space and opportunity even for small players to do well in the online digital world.
Tony Abbott declared on the night of his election victory in 2013 that: “I now look forward to forming a government that is competent, that is trustworthy and which purposefully and steadfastly and methodically sets about delivering on our commitments to you, the Australian people.”
Being listed on an online Australian directory can be helpful for any business or tradie as a lead generator and profiling platform. The right platform can give your online profile a lift, access to the right customers and save you some advertising dollars.
However, with the growing number of online listing sites, it’s not always easy to select the right website to be part of. It’s important to understand how they differ and if they are actually beneficial to you – otherwise it could end up being a waste of money.
We give you a rundown of the things you should consider when looking for an online directory listing to be a part of.
Starting up your own business is an attractive proposition – be your own boss, keep all the profits, take holidays when it suits you, run your business from home, the list goes on! The advantages are certainly in your favour but even with the best intentions, it can be difficult to know where to begin. We’ve put together a few quick tips to help you get started.
