In an age where consumers are heading straight to their smartphone to research service providers, it’s no surprise that being found online should be a top priority for any small business owner.
This is where online marketing strategies comes in and should be part of your 2016 planning list. Check out our tips to help you get started.
What the $%^? you say?
It’s true! Yes, we reckon that most businesses are probably wasting their time and money keeping a website alive, especially when most of them aren’t doing their jobs – making you money!
Further, in the last couple of years, Google has changed the goal posts on how it ranks websites and SEO. It’s been said that 90% of marketing companies have not changed their strategies to respond to this, meaning more wasted money on your part in keeping a website that is doing you more harm than good.
What else? Here is our list on why it may no longer be worth keeping your website.
Tony Abbott declared on the night of his election victory in 2013 that: “I now look forward to forming a government that is competent, that is trustworthy and which purposefully and steadfastly and methodically sets about delivering on our commitments to you, the Australian people.”
Being listed on an online Australian directory can be helpful for any business or tradie as a lead generator and profiling platform. The right platform can give your online profile a lift, access to the right customers and save you some advertising dollars.
However, with the growing number of online listing sites, it’s not always easy to select the right website to be part of. It’s important to understand how they differ and if they are actually beneficial to you – otherwise it could end up being a waste of money.
We give you a rundown of the things you should consider when looking for an online directory listing to be a part of.
As a tradie, and in an industry that is highly competitive, you have to stay on top of your game regardless of the season.
This means looking at opportunities to drive more sales, based on seasons, holidays and what is happening in your local area.
Since we are approaching the latter part of the year, it is all about the Christmas season and New Year period. For a tradie, it is usually peak work season, until about mid- December, and then picking up again in early January.
And for home-owners, this is usually the time of year where they are planning and budgeting for next year’s home improvement projects.
From a tradie marketing perspective, it therefore makes it an ideal time to reach out to your target audience.
Here are some tips on how to refocus your marketing campaign to gain new sales opportunities for next year.
If you’re a tradesmen running your own business, there is a lot of equipment you need to operate a safe and effective business every day and get your job done without risk to yourself or to others.
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Being listed on a trade directory is one of the best ways to get publicity for your business.
As a tradie, you may not have the time or a huge advertising and business development budget to generate regular leads so this is also where online trade directories can help.
Coupled with the advantages of the internet, and consumers relying more and more on these platforms to source local businesses, online trade directories are now in the best position to help you achieve the exposure you need.
Read on to find out the top trade directories in the country and their differences.
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Tradies and contractors would all agree that working on site can be hazardous at times – there’s always a lot going on and sometimes things do go wrong. Of course you need to insure yourself and your employees but if anyone else comes to harm as a result of the day-to-day running of your business, public liability insurance protects you, your business and your personal assets.
No one likes to think about the worse case scenario but public liability insurance gives you peace of mind, and for some tradies it’s a mandatory requirement. If you’re not sure, we’ve put together our top five reasons why you should get public liability insurance before stepping on site:
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Google and Australian Chamber of Commerce and Industry previously joined forces to bring more small businesses online. Why? Kate Carnell, CEO of ACCI, says:
“The internet provides small businesses with the unprecedented ability to reach more customers and achieve greater efficiency in ways that until recently were only available to their larger competitors.” Read more
The “word of mouth” source of business appears elusive to many but remains highly valued across all practices and industries. As referrals are one of the best sources of clients and business, it is best for tradies to understand how best to establish such program. Here are key factors in building referrals for your business.
