Facebook may be getting slammed in the press lately, but despite all the grumblings, Facebook is still powering along, and it still possesses one of the most efficient platforms for getting the word out about your company – especially if you are a local business. Read more
With just about everybody using their smartphones to source new businesses these days, every tradie should have a website and good SEO for tradies practices to promote their business and services.
Having a website is one thing but getting it to show up in the search results is another thing entirely, and this is where good SEO (Search Engine Optimisation) practices come in handy.
SEO refers to the practice of optimising a website, so it has the best chance at being shown as the first result in the search results pages (SERPs). Given that 33% of all traffic goes to the top search result for any given query, it’s a result worth achieving.
Here are a few SEO tips you can use to help your site beat out the competition:
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A plumbing business without leads isn’t a business at all, but it can be tough to attract genuine enquiries while warding off the price shoppers. If you operate a plumbing business and you’re struggling to win jobs, you need workable strategies that will get the phone ringing and a decent wage coming in.
All tradies operating in a digital world need to get their business presence online to remain competitive – which means a website, good SEO practices, and trade directories should be as much a part of the toolset as plungers and pipe wrenches. Read more
All businesses need a strategy to get leads, which also includes a Sydney painting businesses. Without fresh leads coming in every day, a steady stream of paying customers to a painting business can dry up fast.
While the rise of the Internet has, in some ways, made it easier to market a business, it can pose fresh challenges to business owners who are used to the more traditional forms of advertising. To help these organisations out, we have compiled this list of quick tips painters can use to keep their phones ringing hot. Read more
Whatever your take on Facebook, there’s no denying the power it can wield for attracting leads to a business. With so much marketing potential for so little outlay, it’s hard to understand why every business isn’t yet on Facebook. If you’re thinking about finally taking the plunge, here’s a little about Facebook can work to bring in more leads to your organisation.
To start attracting traffic to your business you will need what is called a business page. Basically, it’s the equivalent of a profile for an individual, but for your business. On the page you can create posts just like you would on a normal Facebook profile, as well provide more information about your company, promote special offers, and list contact details and opening times. Your followers will also be able to post reviews about your business if you so choose to enable that feature.
Local area marketing is a cost-effective solution that targets a specific location for attracting new leads and helps to increase brand exposure within the local community.
For a lot of Sydney businesses operating in the service industry such as plumbers, painters, builders, and real estate agents, local area marketing is an extremely important tool for reaching highly targeted leads. When developing a marketing plan, the local community is where you can get the most bang for every marketing buck.
Google AdWords, now called Google Ads, is the search engine giant’s cash cow. Without the popular advertising platform, Google would not be the corporate behemoth it is today.
Google Ads is obviously working in Google’s favour, but does Google Adwords provide enough value for tradies to make it worth their while for drumming up new business? Read more
When Google + closed its doors, local business started looking for alternative online solutions to promote their business, and this is where Google My Business (GMB) steps in. In a past life, Google My Business was known as Google Local Places, which is a big clue about who will get the most benefit out of the product.
When a business opens a Google My Business (GMB) account, a page is automatically created. Like Google +, the GMB page is designed to act as a social profile for your business. You can share information such as business hours, contact information, a local map for directions, and a lot more. Read more
Are you running a local business? Do you question whether internet marketing is important for your success or not? Most marketers will agree that many local business owners still do not understand the benefits of having a focused online marketing strategy.
So let’s start with what happens when one needs a local service like a plumber, electrician or even an insurance broker? Where is the first place you start your search? Bet it’s the internet!
This common action alone tells you why just about every local business should be thinking about their internet marketing strategy.
Marketing your business is crucial regardless of the type of business you are, a local tradie or even a small book-keeper.
By marketing and promoting your business right, new and existing customers will see the value in your services to try you, come back again and even refer you. It all comes down to identifying cost effective methods of promoting your business so that you can deliver the right message.
And so what is a good right message to consider promoting? Top of our list is, showing customers that YOUR business is the answer to helping SOLVE their problem.
So how can you promote your business?
