Lead generation

3 Quick Lead Generation Ideas for Sydney Builders and Trades

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Helpful lead generation ideas for Sydney builders and trades

A thriving trade business depends on good quality leads coming in day and day out. Without qualified leads, work can be hard to come by, but if you’re a builder or other type of tradie, what’s the best way to secure good leads, so you always have a new job every day of the week?

Here are a few ideas you can use to keep the phones ringing and keep the paycheques rolling in.
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SEO for tradies

SEO for Tradies – 4 Quick and Smart Strategies

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SEO for growing trade businesses

With just about everybody using their smartphones to source new businesses these days, every tradie should have a website and good SEO for tradies practices to promote their business and services.

Having a website is one thing but getting it to show up in the search results is another thing entirely, and this is where good SEO (Search Engine Optimisation) practices come in handy.

SEO refers to the practice of optimising a website, so it has the best chance at being shown as the first result in the search results pages (SERPs). Given that 33% of all traffic goes to the top search result for any given query, it’s a result worth achieving.

Here are a few SEO tips you can use to help your site beat out the competition:
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Plumbing

Plumber Leads: 3 Ways to Get More Business

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Got a plumbing business?

A plumbing business without leads isn’t a business at all, but it can be tough to attract genuine enquiries while warding off the price shoppers. If you operate a plumbing business and you’re struggling to win jobs, you need workable strategies that will get the phone ringing and a decent wage coming in.

All tradies operating in a digital world need to get their business presence online to remain competitive – which means a website, good SEO practices, and trade directories should be as much a part of the toolset as plungers and pipe wrenches. Read more

Sydney Painter

Sydney Painter: 3 Ways to Get More Business

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Are you a Sydney painter looking for more clients?

All businesses need a strategy to get leads, which also includes a Sydney painting businesses. Without fresh leads coming in every day, a steady stream of paying customers to a painting business can dry up fast.

While the rise of the Internet has, in some ways, made it easier to market a business, it can pose fresh challenges to business owners who are used to the more traditional forms of advertising. To help these organisations out, we have compiled this list of quick tips painters can use to keep their phones ringing hot. Read more

Facebook for Business

Facebook for Tradies – 3 Ways to Generate Leads

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How to use Facebook for tradies and generate leads

Whatever your take on Facebook, there’s no denying the power it can wield for attracting leads to a business. With so much marketing potential for so little outlay, it’s hard to understand why every business isn’t yet on Facebook. If you’re thinking about finally taking the plunge, here’s a little about Facebook can work to bring in more leads to your organisation.

Create a business page

To start attracting traffic to your business you will need what is called a business page. Basically, it’s the equivalent of a profile for an individual, but for your business. On the page you can create posts just like you would on a normal Facebook profile, as well provide more information about your company, promote special offers, and list contact details and opening times. Your followers will also be able to post reviews about your business if you so choose to enable that feature.

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Product liability insurance

Understanding Product Liability Insurance for Tradies

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As a tradie, are you at risk?

If you work as a tradie, it’s important to have Public Liability Insurance in place. This is also one of the most well-known types of insurance. But what about Product Liability Insurance and why would it apply when you’re not actually manufacturing any products? For a lot of tradies, this is also an essential form of cover and for this reason it’s good to find out more about the definition of Product Liability Insurance and what it does for you.

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local marketing

Where to List My Business in Sydney | Local Marketing

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Where to list your business online?

Local area marketing is a cost-effective solution that targets a specific location for attracting new leads and helps to increase brand exposure within the local community.

For a lot of Sydney businesses operating in the service industry such as plumbers, painters, builders, and real estate agents, local area marketing is an extremely important tool for reaching highly targeted leads. When developing a marketing plan, the local community is where you can get the most bang for every marketing buck.

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Successful Sales

How a Tradie Can Eliminate Time-Wasting Customers

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Aaron Kemp from Max My Profit,  shares what you need to know

How many of you tradespeople waste countless amounts of hours quoting for jobs to people – where you weren’t going to get the job in the first place.

Do me a favour over the next 4 weeks add up the number of hours you spend quoting on jobs that you didn’t win.

We have all done it as we are too scared to lose business and well our time isn’t valuable anyway. Or is it?

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Google My Business work for tradies

Google My Business for Tradies – Does it Work?

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How to make Google My Business work for tradies?

When Google + closed its doors, local business started looking for alternative online solutions to promote their business, and this is where Google My Business (GMB) steps in. In a past life, Google My Business was known as Google Local Places, which is a big clue about who will get the most benefit out of the product.

When a business opens a Google My Business (GMB) account, a page is automatically created. Like Google +, the GMB page is designed to act as a social profile for your business. You can share information such as business hours, contact information, a local map for directions, and a lot more. Read more

Finance and Loans for Tradie

Finance and Loans for Tradies- Are Cash Jobs Really Worth It?

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Cash is king or is the king dead?

For some tradies in business, sometimes cash doesn’t quite make it to the bank business account or financial accounts…

It seems from an initial perspective that this cash is beneficial in a number of ways. Yes it is great to have cash in your pocket with immediate purchasing power. Whilst this cash can be used for a bite to eat, buy whatever you need, clothes, or for a short break somewhere. Sometimes there is the view that the taking of the cash means a reduction in turnover which in turn reduces profit and taxes.

But there is a downside and it tends to comes much much later in a number of ways. Usually the first thing is you need to go to the bank for a loan or to roll over your existing facilities with the bank. The result here is you fail to get approval from the bank or the interest rate you are offered by the bank seems too high. In some cases we are seeing people pay between 3% to 5% more than they should for their business funds because their financial accounts from their accountant do not show a strong ability to service the loan facilities you require.
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