networking for tradies

Networking For Tradies

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Yes…networking is also for tradies!

Let’s face it. As tradesmen, business competition is fierce. It is even becoming harder to get attention online and stand out from other local tradies.

That said, many tradies forget that marketing tactics can be a mixture of both offline and online strategies. As a skilled tradesman, you desire a thriving business that you can sustain and this sometimes requires going outside your comfort zone….like taking time to network.

Networking is not only a great way to generate leads for your business, but if you choose to grow and learn from other like-minded business owners, then that’s where networking can be extremely powerful.

Below are some ways you can network as a tradie:

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Repeat customers

Turning Customers into Repeat Customers

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Keeping customers happy

Every business hopes to turn at least some customers into repeat customers, and the trade business is no different. Even though many tradesmen, such as builders, roofers, cabinet makers, tillers, and others are typically not needed by homeowners on a regular basis, tradies can still generate repeat business with income property owners, schools, hospitals, real estate agents, and other people or companies with multiple properties. Of course, some tradies, such as landscapers, painters, plumbers, and handymen can easily turn a single homeowner into a repeat customer with a little work.

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Product liability insurance

5 Ways For A Tradie To Screen Customers

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Are customers wasting your time?

Being a tradie comes with its benefit as well as its drawbacks. One of the major challenges every tradie faces is time management, especially in an industry where giving “Free Quotes” is expected.

The problem with free quotes is they’re FREE. And because they’re free, it allows customers to use and even abuse your time.

Sadly, “time wasting” customers cannot be detected automatically.

So, how can you ensure you do not waste your time with customers that are just “fishing around”?

As a tradie, one of the necessary things to do is screen your potential customers carefully.

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Website for tradies

Websites for Tradies – How to Keep it Simple

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Before the internet took over the world….

The printed copy of the Yellow Pages commanded a monopoly on ad spend for businesses of all sizes and was the marketing staple of every tradie wanting to make themselves known in the local area.

But times, they are changing, and internet-connected smartphones have been altering the face of marketing for the last couple of decades. Most marketing budgets are moving towards online portals, while physical media advertising revenue dwindles every year.

Various surveys reveal that only 15% of consumers did not use the internet to search for a new business.
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Tradies Google Ads

Tradies Fall In Love With Google Ads

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Google Ads Can Be Your Next Best Business Partner!

Google Adwords is a gold mine for tradies. If you appear on the first page of Google search results, you’re guaranteed traffic and more potential customers.

We go deeper into what Google Ads can do for your trade business.

More customers

The trick to getting the more leads and customers is to make sure you are “there” when locals need your services. Given over 80% of locals search online, it goes without saying, you need to be on the top pages of Google to get their attention!

However, unless you have a massive SEO budget, getting such high page rank can feel almost impossible for the average tradie. Which is why you should love Google Adwords! It allows you to instantly get visible on the top Google Pages!

Tradie Marketing Tips

More visits to your website

Admit it. You need to be seen to be clicked on so that people can find out about your services.

A Google Adwords campaign helps you get those clicks combined with an effective website that communicates your services, points of difference and contact details, you can be confident to get that phone ringing!

Build your brand

Have you ever noticed the same business floating on the top of the search results with a Google Ad? You are probably familiar with their name even though you have never used their services. That’s the power of a Google Adwords campaign! Building your local brand and name, which is exactly what these businesses are doing.

If you want help with a Google Adwords campaign, Tradebusters Connect can help with this as well as a complete online presence solution.

Need help in growing your trade business?

Contact us at Tradebusters for a FREE Tradie Help Consultation.

We have specialist solutions for trades including Website Design, Local Area Lead Generation Strategies, Social Media and Marketing Support, Business Coaching and more. Contact us today.

Google Adwords For My Trade Business

Should I Do Google Adwords For My Trade Business?

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How Google Adwords can help your business

If you’re looking for the right marketing investment then Google Adwords may be the perfect tool for your trade business.

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Facebook for tradies

Facebook for Tradies – 5 Smart Ways to Market Your Business Locally

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Smart ways for tradies to market their business locally on Facebook

Facebook may be getting slammed in the press lately, but despite all the grumblings, Facebook is still powering along, and it still possesses one of the most efficient platforms for getting the word out about your company – especially if you are a local business. Read more

home loan

Self Employed Tradies: How To Get a Home Loan

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The banks are hard on tradies which is why….

Financial institutions seem to want more and more proof of income these days, which can make it tough on self-employed tradespeople who haven’t been in business by themselves for very long, or their financial records are a little out of date. Read more

Lead generation

3 Quick Lead Generation Ideas for Sydney Builders and Trades

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Helpful lead generation ideas for Sydney builders and trades

A thriving trade business depends on good quality leads coming in day and day out. Without qualified leads, work can be hard to come by, but if you’re a builder or other type of tradie, what’s the best way to secure good leads, so you always have a new job every day of the week?

Here are a few ideas you can use to keep the phones ringing and keep the paycheques rolling in.
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SEO for tradies

SEO for Tradies – 4 Quick and Smart Strategies

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SEO for growing trade businesses

With just about everybody using their smartphones to source new businesses these days, every tradie should have a website and good SEO for tradies practices to promote their business and services.

Having a website is one thing but getting it to show up in the search results is another thing entirely, and this is where good SEO (Search Engine Optimisation) practices come in handy.

SEO refers to the practice of optimising a website, so it has the best chance at being shown as the first result in the search results pages (SERPs). Given that 33% of all traffic goes to the top search result for any given query, it’s a result worth achieving.

Here are a few SEO tips you can use to help your site beat out the competition:
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