New Year calls for new methods of marketing. What worked in 2015 may not hold true for 2016. So what does it take to become a successful business online?
We have the answers for you.
Workplace management software company GeoOp claimed the top award during the 2015 AUT Excellence in Business Support Awards in Auckland. The company won the award for providing support to businesses with less than $5 million turnover through its cloud technology.
The award is also proof of GeoOp’s expertise in planning and leadership. It has continued to provide excellent business support and reliable improvements and evaluation processes that are delivering results.
For trade businesses owners like electricians and plumbers that have a team out on the road, GeoOp can be a great support tool for your business in managing jobs.
Here are are five ways GeoOp can help your trade business.
2016 presents a multitude of opportunities for small businesses to grow especially with digital marketing. There have been countless reports on the growing spend in online advertising buying, targeted mobile apps, branded content and publishing. There are also reports on big corporations investing in proximity-based marketing technologies.
So amidst the intricate world of digital marketing, where do small businesses like yours come in? Fortunately, there is plenty of space and opportunity even for small players to do well in the online digital world.
In an age where consumers are heading straight to their smartphone to research service providers, it’s no surprise that being found online should be a top priority for any small business owner.
This is where online marketing strategies comes in and should be part of your 2016 planning list. Check out our tips to help you get started.
What the $%^? you say?
It’s true! Yes, we reckon that most businesses are probably wasting their time and money keeping a website alive, especially when most of them aren’t doing their jobs – making you money!
Further, in the last couple of years, Google has changed the goal posts on how it ranks websites and SEO. It’s been said that 90% of marketing companies have not changed their strategies to respond to this, meaning more wasted money on your part in keeping a website that is doing you more harm than good.
What else? Here is our list on why it may no longer be worth keeping your website.
Tony Abbott declared on the night of his election victory in 2013 that: “I now look forward to forming a government that is competent, that is trustworthy and which purposefully and steadfastly and methodically sets about delivering on our commitments to you, the Australian people.”
Being listed on an online Australian directory can be helpful for any business or tradie as a lead generator and profiling platform. The right platform can give your online profile a lift, access to the right customers and save you some advertising dollars.
However, with the growing number of online listing sites, it’s not always easy to select the right website to be part of. It’s important to understand how they differ and if they are actually beneficial to you – otherwise it could end up being a waste of money.
We give you a rundown of the things you should consider when looking for an online directory listing to be a part of.
Starting up your own business is an attractive proposition – be your own boss, keep all the profits, take holidays when it suits you, run your business from home, the list goes on! The advantages are certainly in your favour but even with the best intentions, it can be difficult to know where to begin. We’ve put together a few quick tips to help you get started.
As a tradie, and in an industry that is highly competitive, you have to stay on top of your game regardless of the season.
This means looking at opportunities to drive more sales, based on seasons, holidays and what is happening in your local area.
Since we are approaching the latter part of the year, it is all about the Christmas season and New Year period. For a tradie, it is usually peak work season, until about mid- December, and then picking up again in early January.
And for home-owners, this is usually the time of year where they are planning and budgeting for next year’s home improvement projects.
From a tradie marketing perspective, it therefore makes it an ideal time to reach out to your target audience.
Here are some tips on how to refocus your marketing campaign to gain new sales opportunities for next year.
Setting up a trade business is a great opportunity to earn more and also have your own freedom. But getting started can be challenging, especially in securing capital to purchase what you need and to set-up a viable operation. It is a common problem for any new start-up and unfortunately many businesses fail in the early years due to lack of funding.
Here are five ways to help fund your business and get some extra capital.
