In an age where consumers are heading straight to their smartphone to research service providers, it’s no surprise that being found online should be a top priority for any small business owner.
This is where online marketing strategies comes in and should be part of your 2016 planning list. Check out our tips to help you get started.
What the $%^? you say?
It’s true! Yes, we reckon that most businesses are probably wasting their time and money keeping a website alive, especially when most of them aren’t doing their jobs – making you money!
Further, in the last couple of years, Google has changed the goal posts on how it ranks websites and SEO. It’s been said that 90% of marketing companies have not changed their strategies to respond to this, meaning more wasted money on your part in keeping a website that is doing you more harm than good.
What else? Here is our list on why it may no longer be worth keeping your website.
Tony Abbott declared on the night of his election victory in 2013 that: “I now look forward to forming a government that is competent, that is trustworthy and which purposefully and steadfastly and methodically sets about delivering on our commitments to you, the Australian people.”
Starting up your own business is an attractive proposition – be your own boss, keep all the profits, take holidays when it suits you, run your business from home, the list goes on! The advantages are certainly in your favour but even with the best intentions, it can be difficult to know where to begin. We’ve put together a few quick tips to help you get started.
As a tradie, and in an industry that is highly competitive, you have to stay on top of your game regardless of the season.
This means looking at opportunities to drive more sales, based on seasons, holidays and what is happening in your local area.
Since we are approaching the latter part of the year, it is all about the Christmas season and New Year period. For a tradie, it is usually peak work season, until about mid- December, and then picking up again in early January.
And for home-owners, this is usually the time of year where they are planning and budgeting for next year’s home improvement projects.
From a tradie marketing perspective, it therefore makes it an ideal time to reach out to your target audience.
Here are some tips on how to refocus your marketing campaign to gain new sales opportunities for next year.
Starting up your own trades business is an attractive proposition – be your own boss, keep all the profits, take holidays when it suits you, run your business from home, the list goes on! The advantages are certainly in your favour but even with the best intentions, it can be difficult to know where to begin.
We’ve put together a few quick tips to help you get started.
Read more
Being listed on a trade directory is one of the best ways to get publicity for your business.
As a tradie, you may not have the time or a huge advertising and business development budget to generate regular leads so this is also where online trade directories can help.
Coupled with the advantages of the internet, and consumers relying more and more on these platforms to source local businesses, online trade directories are now in the best position to help you achieve the exposure you need.
Read on to find out the top trade directories in the country and their differences.
Read more
Google and Australian Chamber of Commerce and Industry previously joined forces to bring more small businesses online. Why? Kate Carnell, CEO of ACCI, says:
“The internet provides small businesses with the unprecedented ability to reach more customers and achieve greater efficiency in ways that until recently were only available to their larger competitors.” Read more
The “word of mouth” source of business appears elusive to many but remains highly valued across all practices and industries. As referrals are one of the best sources of clients and business, it is best for tradies to understand how best to establish such program. Here are key factors in building referrals for your business.
Social media is a tipping point for most businesses especially in this growing digital age that we are all operating in. Whether you are a small local plumber or large scale builder, social media can play a big role in how you build your credibility with customers in order to increase conversions levels. Perhaps out of the many professionals out there, this is extra crucial for tradies. Here are some insights on the use of social media for your trade business to better strengthen your brand as a trusted business choice.
