As a trade business owner, you probably spend a lot of “unpaid” time meeting potential customers to quote on jobs that you never win. Some tradies will spend half a day travelling to a client, only to realise within minutes of arrival that the client is not an “ideal fit.”
All tradesmen know that aside from word-of-mouth advertising, the best way for them to reach as many customers as possible is through online marketing.
Yet many tradies focus far too much of their time and efforts on their website. They forget that thousands of their customers are interacting on social media every single day.
This makes social media a valuable place to be for any trade business to build their brand.
Below are some points to prioritise if you are considering social media for your business. Here are 4 tips to help you:
Like most tradies you probably rely on a few key sources of marketing to drive customers to your business, like:
But with more and more customers being active on social media like Facebook, Twitter and Instagram, now is as good as a time as any to harness the power of social media to get more clients online. And yes, even for a tradie, whether you be a local plumber, builder or painter.
Trust is important in business especially in the trade industry where great customer relationships based on trust can lead to more referrals and revenues.
So why not make “trust” part of your brand as a business operator?
By doing so, you set yourself apart from the competition and will end up with more loyal customers
So how can you create a brand that promotes trust?
Technologies improve constantly but there are some marketing trends that won’t go away. As we get into another year, all tradies in business need to make sure they stay as relevant as ever before online.
So what relevant for tradie marketing now?
As a local tradie you probably get told by everyone, “you need a website”. And many tradies spend thousands of dollars building one. But, you soon figure out the website build alone will not necessarily get you traffic and customers.
So what does? It’s making sure your website ranks well by the search engines so that you show up in search results.
Whilst you can spend thousands of dollars a month with an SEO company to achieve this, there are a few quick win optimisations you can do to immediately improve your websites ranking.
Promoting your building business in order to attract the right quality customers requires having a marketing plan in place.
Here’s how you can do this for your business.
Turning every customer into a raving fan should be a top priority for any tradie in business. Why? Because it’s the best way to grow your business.
You will be surprised at how all the little things (that many other tradies don’t do) can totally wow your customers and have them referring you to all their family and friends.
It’s true! Walking the streets may be one of the easiest and best things you do to generate new leads and customers for your tradie business.
Not only that..it could be a lot cheaper than advertising.
So let’s look at how you can gain the most from spending 20 minutes walking the streets while you are at your next job!
Let’s face it. Most of your customers are right now using search engines like Google and Yahoo to look for your services- whether you be the local sparkie, interior designer or builder.
So if you want them to find you, having a basic understanding of how SEO and search engines work to get your website ranking higher is a must.
Here are three powerful elements related to keyword use that can help your website rank higher.
