How Your Tradie Story Could Be Your Best Marketing Tool

Get Personal With Your Customers

There are many tradies unable to answer what their “story” is.

Your story can have incredible branding value especially if it communicates your ethics, mission and values as a business operator.

A compelling story can be an important bridge to getting you new customers and keeping them.

Read more

Social Media To-Do List for Tradies

Social media success for tradies

All tradesmen know that aside from word-of-mouth advertising, the best way for them to reach as many customers as possible is through online marketing.

Yet many tradies focus far too much of their time and efforts on their website. They forget that thousands of their customers are interacting on social media every single day.

This makes social media a valuable place to be for any trade business to build their brand.

Below are some points to prioritise if you are considering social media for your business.

Read more

3 Ways For Tradies To Screen Customers Over the Phone

Why The First Phone Call Matters

As a trade business owner, you probably spend a lot of “unpaid” time meeting potential customers to quote on jobs that you never win. Some tradies will spend half a day travelling to a client, only to realise within minutes of arrival that the client is not an “ideal fit.”

Read more

Get Your Tradie Business On Google Local Maps

Why Get Your Business Onto Google Maps

Want a fast way to get your trade business noticed in your local area on Google, and without spending a cent?

It’s claiming your business listing on Google Local Maps!

Read more

Tradies Tips: The Power of Newsletters

How Newsletters Can Help Your Business

No matter how many new online marketing strategies there are right now, you still can’t overlook the importance of email marketing for your trade business.

Sending out newsletters regularly is a foolproof way to keep your audience interested and increase the engagement and traffic of your website.

Below are a few questions you may have about email marketing and their rightful answers.

Read more

3 Challenges of Promoting Your Trade Business Online

Online Advertising Watch Outs

If you are a tradesman, one of the best ways to get more customers is by advertising your services online. This will help you reach more customers and not to mention help you build online trust.

Using search engine optimisation, pay-per-click, email marketing, and social media marketing are just some of the best ways for you to establish online presence for your trade website.

However, online advertising doesn’t come without its challenges.

Here are some you should be ready for.

Read more

5 Traditional Marketing Strategies for Tradies

Back to Basics Marketing

While online marketing has been on the rise since the innovation of technology and the internet, traditional marketing is still undoubtedly alive and kicking especially for the local tradie.

Below are four traditional marketing methods still relevant for helping your business grow.

Read more

3 Tradie SEO Tricks and Tips

Get Your Tradie Website Ranking

SEO or Search Engine Optimisation is always a hot topic for any local business owner.

Whilst many marketers make it sound daunting, mysterious and costly, the truth is any local business (including our beloved tradies) can take measures to improve their SEO ranking without breaking the bank.

And that’s what we want to share with you.

Read more

4 Hot Tax Tips for Tradies

Time for tax planning

Tax time can be challenging, no matter what industry you’re in.

Good thing it’s becoming faster and easier nowadays, especially for tradies.

In fact, tradies can qualify for substantial tax deductions – you just need to be aware of them and of course make sure you keep good record of receipts and documents.

If you’re a tradie, here are some tax tips to keep in mind.

Read more

4 Tradie Business Success Secrets

What Every Good Tradesmen Needs To Know

Operating a successful trade business, is more than just being great on the tools. It requires having knowledge on all aspects of the business in order to grow it.

Read more