Tradie Website

Tradie Website and Google SSL

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Google SSL and how this impacts your trade website

If you’re a tradesperson and you don’t have a website, then you should get on that now because you are missing out on a lot of new clients – 85% of consumers use the internet to find new business.

However, if you do have a website and rely on traffic from the search engines or paid advertising, then you need to be aware of how Google and SSL impact your website.

It’s a safe bet to say that most tradesmen have reasonably uncomplicated websites. There’s a Homepage, an About Us and Contact page, and maybe a couple of pages which showcase previous work. In some cases, there may be a blog attached to help with SEO efforts.
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Online leads for plumbers

Three Clever Ways to Get Plumbing Leads Online

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It’s true. Plumbers need online marketing to reach customers

Telephone books and the Yellow Pages are fast becoming a forgotten relic in a digital age where online connectivity rules.

What does this mean for the tradie or plumber who is still trying to drum up business through traditional print media and has noticed the phone isn’t ringing as much as it used to?

It means they need to find ways to reach their leads online.

Fortunately, learning the ways of digital advertising isn’t that difficult, and in many cases, it can work out to be quite a bit cheaper than an advertisement in the local paper.

Here are three of the best ways to get started.
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Bookkeeping System for tradies

5 Ways A Bookkeeping System Helps Trades In Business

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5 Ways a Bookkeeping System Helps Trades in Business

If you’re in upper management, or at least in the accounting and finance departments, surely, you’ll be aware of what bookkeeping systems are. Before, this system was mostly done manually, with very few automated functions. But nowadays, bookkeeping systems have shifted so as to become even more advanced and computer-based, for all the many benefits that such can bring to a business, like one in the trade profession.

With this kind of technology, bookkeepers and accountants have a lot to learn to use it effectively. And while this shift from manual to automated accounting systems means a significant change, it’s something tradesmen and professionals should consider making in their trades. After all, change is the only thing that’s ever constant, and that change also brings about the need to evolve.

In this article, you’ll come across the five ways that a bookkeeping system can help trades in business.

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Tradie Website

Does My Tradie Website Need a Privacy Statement?

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The bottom line. You need to protect website visitors

In the wake of the European GDPR, the online world is becoming more concerned about protecting the privacy of visitors who browse a website.

The Australian Information Commissioner regularly reviews the rules on privacy and actively monitors Australian websites. For this reason, if your business operates with a website, you need to make sure you are aware of any issues regarding customer’s and website visitor’s personal information which may be collected.
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Google Adwords For My Trade Business

Should I Do Google Adwords For My Trade Business?

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How Google Adwords can help your business

If you’re looking for the right marketing investment then Google Adwords may be the perfect tool for your trade business.

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Facebook for tradies

Facebook for Tradies – 5 Smart Ways to Market Your Business Locally

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Smart ways for tradies to market their business locally on Facebook

Facebook may be getting slammed in the press lately, but despite all the grumblings, Facebook is still powering along, and it still possesses one of the most efficient platforms for getting the word out about your company – especially if you are a local business. Read more

home loan

Self Employed Tradies: How To Get a Home Loan

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The banks are hard on tradies which is why….

Financial institutions seem to want more and more proof of income these days, which can make it tough on self-employed tradespeople who haven’t been in business by themselves for very long, or their financial records are a little out of date. Read more

Lead generation

3 Quick Lead Generation Ideas for Sydney Builders and Trades

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Helpful lead generation ideas for Sydney builders and trades

A thriving trade business depends on good quality leads coming in day and day out. Without qualified leads, work can be hard to come by, but if you’re a builder or other type of tradie, what’s the best way to secure good leads, so you always have a new job every day of the week?

Here are a few ideas you can use to keep the phones ringing and keep the paycheques rolling in.
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SEO for tradies

SEO for Tradies – 4 Quick and Smart Strategies

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SEO for growing trade businesses

With just about everybody using their smartphones to source new businesses these days, every tradie should have a website and good SEO for tradies practices to promote their business and services.

Having a website is one thing but getting it to show up in the search results is another thing entirely, and this is where good SEO (Search Engine Optimisation) practices come in handy.

SEO refers to the practice of optimising a website, so it has the best chance at being shown as the first result in the search results pages (SERPs). Given that 33% of all traffic goes to the top search result for any given query, it’s a result worth achieving.

Here are a few SEO tips you can use to help your site beat out the competition:
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Plumbing

Plumber Leads: 3 Ways to Get More Business

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Got a plumbing business?

A plumbing business without leads isn’t a business at all, but it can be tough to attract genuine enquiries while warding off the price shoppers. If you operate a plumbing business and you’re struggling to win jobs, you need workable strategies that will get the phone ringing and a decent wage coming in.

All tradies operating in a digital world need to get their business presence online to remain competitive – which means a website, good SEO practices, and trade directories should be as much a part of the toolset as plungers and pipe wrenches. Read more