Let’s face it. You probably don’t have enough hours in the day.
So how would you like to gain a few extra hours a week…hey maybe even days?
Well, that my tradie friends comes down to one big thing. It’s finding those special tools, ways, things and solutions that make your business more efficient.
Check out these ideas to help you.
Facebook is one of the most powerful social media platforms around.
And it seems that smart savvy tradies are beginning to discover this. In the last two years, we’ve noticed more and more Aussie tradies are tapping into Facebook advertising to reach local customers and generate new leads.
Maybe it’s something you also have been thinking about?
Here are some tips to consider in order to make your Facebook advertising more effective.
Competition is fierce for all types of businesses including for tradies. And that is why having a range of cool special offers could be a great way to entice new customers and encourage repeat customers and referrals.
Here are some ways you can do this.
In business, trust is not just helpful, rather it’s essential. Without trust, customers have no basis to believe that your quality of work, price quotes, and deadlines are what you say they are.
For the majority of people, they want to be straightforward when planning, executing and completing a project with a tradie – whether it’s a small plumbing maintenance job or a complete new home build. Read more
Let’s face it. As tradesmen, business competition is fierce. It is even becoming harder to get attention online and stand out from other local tradies.
That said, many tradies forget that marketing tactics can be a mixture of both offline and online strategies. As a skilled tradesman, you desire a thriving business that you can sustain and this sometimes requires going outside your comfort zone….like taking time to network.
Networking is not only a great way to generate leads for your business, but if you choose to grow and learn from other like-minded business owners, then that’s where networking can be extremely powerful.
Below are some ways you can network as a tradie:
Every business hopes to turn at least some customers into repeat customers, and the trade business is no different. Even though many tradesmen, such as builders, roofers, cabinet makers, tillers, and others are typically not needed by homeowners on a regular basis, tradies can still generate repeat business with income property owners, schools, hospitals, real estate agents, and other people or companies with multiple properties. Of course, some tradies, such as landscapers, painters, plumbers, and handymen can easily turn a single homeowner into a repeat customer with a little work.
Being a tradie comes with its benefit as well as its drawbacks. One of the major challenges every tradie faces is time management, especially in an industry where giving “Free Quotes” is expected.
The problem with free quotes is they’re FREE. And because they’re free, it allows customers to use and even abuse your time.
Sadly, “time wasting” customers cannot be detected automatically.
So, how can you ensure you do not waste your time with customers that are just “fishing around”?
As a tradie, one of the necessary things to do is screen your potential customers carefully.
The printed copy of the Yellow Pages commanded a monopoly on ad spend for businesses of all sizes and was the marketing staple of every tradie wanting to make themselves known in the local area.
But times, they are changing, and internet-connected smartphones have been altering the face of marketing for the last couple of decades. Most marketing budgets are moving towards online portals, while physical media advertising revenue dwindles every year.
Various surveys reveal that only 15% of consumers did not use the internet to search for a new business.
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Google Adwords is a gold mine for tradies. If you appear on the first page of Google search results, you’re guaranteed traffic and more potential customers.
We go deeper into what Google Ads can do for your trade business.
The trick to getting the more leads and customers is to make sure you are “there” when locals need your services. Given over 80% of locals search online, it goes without saying, you need to be on the top pages of Google to get their attention!
However, unless you have a massive SEO budget, getting such high page rank can feel almost impossible for the average tradie. Which is why you should love Google Adwords! It allows you to instantly get visible on the top Google Pages!
Admit it. You need to be seen to be clicked on so that people can find out about your services.
A Google Adwords campaign helps you get those clicks combined with an effective website that communicates your services, points of difference and contact details, you can be confident to get that phone ringing!
Have you ever noticed the same business floating on the top of the search results with a Google Ad? You are probably familiar with their name even though you have never used their services. That’s the power of a Google Adwords campaign! Building your local brand and name, which is exactly what these businesses are doing.
If you want help with a Google Adwords campaign, Tradebusters Connect can help with this as well as a complete online presence solution.
Contact us at Tradebusters for a FREE Tradie Help Consultation.
We have specialist solutions for trades including Website Design, Local Area Lead Generation Strategies, Social Media and Marketing Support, Business Coaching and more. Contact us today.
If you’re a tradesperson and you don’t have a website, then you should get on that now because you are missing out on a lot of new clients – 85% of consumers use the internet to find new business.
However, if you do have a website and rely on traffic from the search engines or paid advertising, then you need to be aware of how Google and SSL impact your website.
It’s a safe bet to say that most tradesmen have reasonably uncomplicated websites. There’s a Homepage, an About Us and Contact page, and maybe a couple of pages which showcase previous work. In some cases, there may be a blog attached to help with SEO efforts.
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