Online Directory Listings Australia – What to Look Out For

How to Find the Right Platform to Boost Your Business

Being listed on an online Australian directory can be helpful for any business or tradie as a lead generator and profiling platform. The right platform can give your online profile a lift, access to the right customers and save you some advertising dollars.

However, with the growing number of online listing sites, it’s not always easy to select the right website to be part of. It’s important to understand how they differ and if they are actually beneficial to you – otherwise it could end up being a waste of money.

We give you a rundown of the things you should consider when looking for an online directory listing to be a part of.

Online Directory Listings Checks

1. Online Competitiveness

Try to look for a platform that gives you enough edge. Do not go for sites that are already highly competitive where all your rival business competitors are also listed.

No point in joining a network where customers can find 100 versions of what you offer or that are in your local area.

Evaluate the platform’s site and members. Check the number of tradies under your category and location. Several competitors are fine but make sure you can at least be differentiated from them.

2. Check the Target Customer Audience of the Online Directory

The best network to belong to should be eyeing your target customers. This saves you time and effort in reaching the right prospects.

Understand how each directory is promoting itself to the general public. Is it for example promoting “the most competitive prices”, “cheapest quotes” in which case it may not suit you unless you are prepared to compete on price with other businesses.

A site that is promoting “recommended” businesses may be more suited if you prefer a higher quality customer base.

3. Are you being Charged by Postcode or Region?

Check if the listing fees are by postcode or by groups of suburbs. A listing may look “cheap” but if you have to pay by suburb, it may get very expensive as you may find yourself needing to purchase at least 10 suburbs just to get some decent reach.

4. What Are The Listing Features?

Ask what you will be getting for the price you are paying. It is simply a profile listing with your contact details, or do they offer value-added services like social media reach or a special business editorial feature about you and your services for extra exposure.

Want to be Part of a Trusted Online Trade and Business Directory?

Tradebusters Connect, is a directory with a difference and aims to be Australia’s “most trusted” network. It offers a unique membership program for tradies and professional service providers, profiling only three top businesses by area and targeting a high quality customer base.